The rise of OTT (over-the-top) platforms and web-series in India are responsible for a new evolution in the media and entertainment sector.
According to a report published by IAMAI and Kantar Research, India internet users are expected to reach 900 million by 2025, from ~622 million internet users in 2020, increasing at a CAGR of 45% until 2025.The advertising-based video on demand (AVoD) segment is expected to rise at a CAGR of 24% to reach US$ 2.6 billion by 2025.The rapid growth of OTT channels, increased emphasis on animated intellectual property (IP) content and larger investments in VFX by studios has provided animation and VFX studios with opportunities in both domestic and international markets.Join hands with John Pacific Systems (JPS) to get all services and resources to create world class, web series, serials, documentaries and films under one umbrella.
John Pacific Systems is one of India’s most vibrant and forward-thinking production and entertainment solution companies. We strongly believe in spearheading investment into quality, content-driven TV, Film, and OTT production. We help you in Project Selection, planning, development and pre-production. Then we have all services that help you in production of film or webseries. Finally we help you with post-production and distribution services world wide. If you have a dream of making a film, documentary or webseries, John Pacific Systems (JPS) helps to make it reality.
The development stage is the first step in film production. This phase of the production process includes fleshing out the story idea, writing a draft of the script, and figuring out the financial logistics of the project. Depending on the type of film/web-series/documentary you’re making and who you can get involved, development can last anywhere from a few months to a few years. JPS helps you to setup and registered and plan.
When you get the green light to start the pre-production stage, JPS helps you to establish a production company and set up a production office. This is where the planning of your film/web-series/documentary shoot will take place. Pre-production involves finalizing the shooting script, finding shoot locations, casting and figuring out the production budget. You’ll establish your shooting schedule, as well as all the equipment and gear you’ll need before setting foot on your film set, and the casting director will start auditioning actors for the director’s approval. This is also the stage where you’ll acquire key film crew members for your production team, like the director of photography, assistant directors, unit production managers, and costume designers. Once all the pieces are in place, creative planning begins. Each department works with the line producer to break down what each field needs to properly execute the director's vision. This is also where creatives finalize the sound design for the auditory experience of the film.
The production stage, also known as principal photography, is when shooting begins. During this short timeframe, additional crew will be hired—like a script supervisor to check for script continuity while filming, and a property master to acquire and oversee any of your film’s props. The hair, makeup, and costume departments will handle the actors' visual appearance, and actors will rehearse their lines and block scenes. Your production coordinator will supervise the day-to-day and make sure all supplemental departments like catering, billing, and scheduling have the necessary resources to stay on track. Camera operators and grips will follow the shooting plan set by the director and cinematographer, capturing all the necessary footage. Picture and sound editors are also hired during this time, choosing the best takes of the day and assembling them into a sequence so that a rough cut is ready by the time filming ends.
Post-production phase is when the audio and visual materials are cut together to create a film, and happens after principal shooting is complete. An editor assembles footage shot-by-shot, adds music (either original or licensed), and incorporates other sound and visual effects. Some elements of filming, like pick-up shots, voiceover, or ADR may be included in the post-production phase. These elements are woven together to create a multi-sensory experience we call a movie. JPS provide world class VFX & Post Production facilities.
Distribution is the final stage of production, which occurs after your movie has been edited, and is ready for viewing. Promotional marketing will advertise the movie, and any commitments to investors and rights holders will be completed. Depending on your distribution deal, your film may be released into theatres, on DVD, or onto an alternative digital media platform.
Film marketing is essentially the activities and strategies filmmakers use to promote and bring in audiences for their films. Film marketing is like storytelling. The marketer’s job should be to spark interest and to engage and connect with new audiences all over the world. Much like directing and cinematography, film marketing is a major determining factor for the success of a film. Without it, you might as well not have made the film because no one will see it. The most successful film marketing campaigns begin in pre-production because it’s important to promote and advertise your film throughout the production process.
John Pacific Systems does exactly that for you. From choosing right promotional channel and platforms to choosing right medium and resource for marketing and promotion of your film/webseries.
We have successfully produced Television Serials, Documentaries, TVc , Awareness Films, Corporate Films, Training Films. The projects are well regarded for their quality production values and in time completion.